Ikea in North Korea? Niklas Swanström was interviewed by Expressen about the North Korean Tiktok propaganda

January 9, 2025: Niklas Swanström, ISDP’s Executive Director, was interviewed by Expressen about North Korean Tiktok propaganda.

In a recent Tiktok video, Ikea appeared in a new shopping mall in North Korea. The shown store is no real Ikea store.

Niklas Swanström says the Tiktok film is a clear example of North Korean propaganda.

“Nothing happens in North Korea without the involvement of the state. Since this is published on Tiktok, it means that the North Koreans who have access to Tiktok – and can release films – do so with the approval of the state. It’s not that the common man has access to Tiktok. That is absolutely not the case.”

Read the interview here (in Swedish).